Gentle Monster Unveils 2025 Pocket Collection with Global Pop-Up Tour and Karina Campaign https://www.sportsworldi.com/newsView/20250530513567 Global fashion eyewear brand Gentle Monster has officially launched its 2025 Pocket Collection, celebrating the release with an immersive pop-up experience across four major cities—Seoul (Seongsu), Los Angeles, Shanghai, and Bangkok. https://www.sportsworldi.com/newsView/20250530513567 A New Vision of Foldable Eyewear The 2025 Pocket Collection redefines compact, foldable eyewear through the lens of Gentle Monster’s bold and futuristic aesthetic. This innovative line features 21 unique designs, including the standout PICO-02(V) model, a special collaboration with iconic doll brand Bratz®. From striking metal-accented frames to avant-garde rimless statement pieces that echo the silhouette of stars, each product seamlessly merges functionality with high fashion. Compact in structure yet expressive in form, the collection showcases Gentle Monster’s commitment to reimagining everyday objects as artistic expressions. https://www.gokorea.kr/news/articleView.html?idxno=827828 Bratz Collaboration: Practicality Meets Pop Culture A key highlight of the collection is the collaboration with Bratz, transforming practicality into an art form. The partnership introduces a Bratz x Gentle Monster collaborative doll, accompanied by a miniature eyewear accessory, further blurring the lines between fashion, pop culture, and collectible art. At the Seoul pop-up, visitors are greeted by a massive Bratz doll installation contrasted with the collaborative mini-doll—visually representing the juxtaposition of scale and style. The space is designed as a surrealist experience, inviting guests to explore identity, scale, and imagination in an interactive environment. https://www.gokorea.kr/news/articleView.html?idxno=827828 The Campaign: Karina as the “Post-Human” Gentle Monster has also launched a futuristic campaign featuring Karina of aespa, embodying the narrative of a “post-human” transformation. Through a series of teasers, unboxing clips, and campaign visuals, the campaign explores the convergence of reality and the future. The campaign integrates the Bratz keyring doll as a humanoid concept, organically weaving it throughout the story of Karina’s evolution in a post-human landscape. The visuals highlight the experimental aesthetics Gentle Monster is known for, positioning the Pocket Collection as a bold statement in the future of eyewear. https://www.dt.co.kr/contents.html?article_no=2025052602109923083002&ref=naver Beyond Eyewear: A Multidimensional Package To mark the collaboration, Gentle Monster has also introduced limited-edition package sets that include the Pocket Collection eyewear, Bratz keyring doll, and matching doll-sized eyewear. These curated sets underline the brand’s multidimensional approach to fashion, art, and storytelling. https://www.dt.co.kr/contents.html?article_no=2025052602109923083002&ref=naver The 2025 Pocket Collection will be available starting May 30 on Gentle Monster’s official website, with pop-up exhibitions offering visitors a first-hand look at the designs and campaign visuals. With the Pocket Collection, Gentle Monster continues to push the boundaries of eyewear—merging portability, bold design, and narrative artistry to shape the future of functional fashion. #GentleMonster #2025PocketCollection #BratzCollab #Karina #aespaKarina #FoldableEyewear #FashionEyewear #EyewearDesign #PopUpStore #SeoulFashion #LAFashion #ShanghaiStyle #BangkokFashion #BratzDoll #EyewearArt #StatementEyewear #CompactDesign #FuturisticFashion #PostHuman #VisualCampaign #LimitedEdition #GentleMonsterBratz #FashionInnovation #ArtMeetsFashion #EyewearTrend #ConceptualDesign #ModernAesthetics #KpopFashion #CollectibleDesign #GlobalPopUp All rights reserved Stay14 Bespoke
