“Still Drinking Coffee?” Why Matcha is Taking Over Among Young Women In recent months, matcha has emerged as the latest wellness craze among Gen Z and millennial consumers. Especially popular among women in their 20s, matcha is no longer just a niche health drink—it’s now a global lifestyle trend that blends wellness with social media appeal. https://n.news.naver.com/mnews/article/015/0005141650 Matcha Goes Mainstream Following the COVID-19 pandemic, interest in personal health and immune-boosting foods has soared. Matcha, known for its high antioxidant levels and calming amino acid L-theanine, has stepped into the spotlight. Compared to regular green tea, matcha offers up to 10 times more antioxidants, while also helping with stress relief and improved focus. Its health benefits, combined with its vibrant green aesthetic, have made it a hit among trend-conscious but wellness-oriented young consumers. The trend is amplified by what’s called “ditto consumption”—the act of mimicking influencers or celebrities—which is especially strong on social platforms like Instagram and TikTok. https://n.news.naver.com/mnews/article/015/0005141650 Social Media: The Matcha Multiplier The hashtag #matcha has already surpassed 2 million posts on TikTok and 400,000 on Instagram. Major celebrities like Zendaya, Dua Lipa, and Kylie Jenner have all been spotted sipping on the green drink, fueling matcha's rise as the ultimate “hip and healthy” beverage. One quirky example of how deeply this trend has taken root is the rise of the “matcha spill” trend in the U.S.—a form of fashion-meets-food content where Gen Z users intentionally spill their matcha latte, then photograph their outfits or shoes artfully posed within the spill. It’s all about showcasing individual style in the most visually curated way possible. https://n.news.naver.com/mnews/article/015/0005141650 From Drinks to Desserts: Matcha Invades the Menu Cafes and dessert brands are moving quickly to meet the demand. Starbucks Korea, for instance, released a “Cream Puff Matcha Latte” this spring—a green twist on a longtime favorite. The drink sold over 2 million cups in just two weeks, becoming one of the brand’s top-selling seasonal items. Korean beauty and tea brand Osulloc is also doubling down on matcha. It recently opened a large-scale tea house in Seoul’s hip Seongsu neighborhood and revamped its Yongsan store to emphasize its matcha-based offerings. Snack and dessert companies aren’t staying behind either. Lotte collaborated with popular bakery Cheongsudang to launch a limited-edition matcha dessert line. Orion introduced the “Matcha Choco Pie,” and Haitai released a “Matcha Strawberry Home Run Ball,” combining matcha and strawberry cream in a puff pastry. https://n.news.naver.com/mnews/article/015/0005141650 A Trend Fueled by Identity and Wellness Why is matcha resonating so strongly with young people? Experts suggest it's the perfect blend of identity expression and self-care. The green drink represents both a healthy lifestyle and a trendy aesthetic, making it ideal for social sharing. As one industry insider put it, “Global celebrities showcasing their love for matcha on social media has sparked a wave of ‘ditto consumption,’ and brands are responding by launching creative new matcha products that cater to this growing interest.” In a world where trends come and go quickly, matcha’s combination of wellness, style, and social shareability may just keep it in the spotlight a little longer. #matcha #matchalatte #greentea #wellnesstrend #genzstyle #millenniallife #healthydrinks #superfood #antioxidants #ltheanine #stressrelief #focusboost #dittoeffect #socialmediatrend #celebritytrend #zendaya #dualipa #kyliejenner #matchaspill #fashionperformance #trendybeverages #koreanmatcha #osulloc #starbuckskorea #matchadessert #matchasnack #matchatime #aestheticdrink #healthychoices #greenvibes All rights reserved Stay14 Bespoke
