Matin Kim Launches Global ‘Matin X’ Campaign: “Show Us Your Matin Kim!” Korean fashion powerhouse Matin Kim is inviting fans around the world to take part in a fresh, interactive campaign designed to celebrate individual style and self-expression. The brand, supported by Korea’s leading brand incubator HAGOHAUS, officially launched the ‘Matin X’ campaign on June 9, running for two weeks across global platforms. https://www.joongang.co.kr/article/25087345 What is ‘Matin X’? At the heart of the campaign lies a simple but bold idea: personalization. ‘Matin X’ encourages customers to reinterpret the Matin Kim identity by replacing “Kim” with their own surname — a symbolic way to celebrate uniqueness and diversity in fashion. Whether you're Matin Smith, Matin Lee, or Matin Garcia, the campaign is about how you make the Matin Kim aesthetic your own. “This will be a fun and meaningful opportunity for our global customers to share how they uniquely express the brand’s identity through their personal styles,” a Matin Kim spokesperson shared. https://n.news.naver.com/mnews/article/144/0001045139 How to Participate Joining the campaign is easy and open to everyone. Here's how: Style any Matin Kim product in your own unique way. Upload a photo or video to your personal social media account. Use the hashtag #MatinX and include the slogan “Show us your Matin Kim” in the caption. Early participants who follow the steps correctly will receive a limited-edition Matin X Special Gift Bag, available on a first-come, first-served basis. Full participation guidelines and details can be found on Matin Kim’s official website and Instagram page. https://www.joongang.co.kr/article/25087345 Campaign Presence To ensure maximum engagement, Matin Kim will be promoting the campaign across online channels, offline retail stores across Korea, and outdoor advertising platforms. Whether you’re walking down a trendy Seoul street or scrolling through your feed, expect to see ‘Matin X’ everywhere. https://www.newstap.co.kr/news/articleView.html?idxno=305671 Going Global Matin Kim’s bold new campaign also signals the brand’s growing global ambitions. Riding high on a strong domestic fanbase and its ever-evolving aesthetic, the brand is gearing up to expand its presence in Asia with new store openings in Japan, Taiwan, and Hong Kong later this year. Join the Movement Now is the time to show the world your style. Whether you're a long-time fan or new to the Matin Kim universe, the ‘Matin X’ campaign is your chance to step into the spotlight and celebrate your personal fashion journey. 📸 Don’t forget to tag #MatinX and let the world see your Matin Kim! #MatinKim #MatinX #ShowYourStyle #KFashion #GlobalCampaign #StyleChallenge #PersonalFashion #마뗑킴 #마뗑X #K패션 #마뗑X챌린지 #KStyle #FashionCampaign #OOTD #DailyLook #SeoulFashion #KoreanBrand #StreetStyle #MyMatinKim #MatinKimStyle #FashionChallenge #FashionInspo #LimitedEdition #MatinKimLovers #StyleYourWay #GlobalFashion #AsianFashion #TrendAlert #CampaignLook #FashionWithIdentity All rights reserved Stay14 Bespoke
