Stay Warm in Style: Best Heatwear Picks from JAJU, Uniqlo, and TOPTEN for Winter 2025 As winter arrives earlier than expected this year, Korea’s streets are already filled with people bundled up in cozy layers — and fashion brands are racing to keep everyone warm. The buzzword this season? Heatwear — functional innerwear that not only traps warmth but also adds comfort and style to your daily outfits. From tech-infused fabrics to sustainable materials, brands like JAJU, UNIQLO, and TOPTEN are redefining how we dress for the cold. 🧣 JAJU’s “Heat Series”: Smart Warmth for Everyday Comfort https://www.yna.co.kr/view/AKR20251103042600030 Shinsegae International’s lifestyle brand JAJU has seen phenomenal growth this year thanks to its signature “Heat Series.” Between October 17 and 31, sales skyrocketed by 391% compared to last year — proof that the early cold wave had shoppers rushing for warmth. The brand’s hero item, the Heat Warm Pajama Set, became a nationwide favorite. Made with dralon fabric, it absorbs moisture and converts it into heat, keeping your body temperature balanced throughout the night. The pajamas also boast 27% higher heat retention, providing comfort even on the coldest nights. JAJU’s matching Heat Warm Comforter also saw strong sales, turning bedrooms into cozy havens for winter. Throughout November, shoppers can enjoy up to 20% off the collection on JAJU’s official online store, making it the perfect time to stock up on cold-weather essentials. What makes JAJU stand out is its minimalist yet practical approach — offering soft textures, neutral colors, and easy-to-layer designs that fit seamlessly into any lifestyle. It’s everyday warmth with an elegant twist. https://www.asiatoday.co.kr/kn/view.php?key=20251103010001134 🧥 UNIQLO’s “HEATTECH” Returns Stronger Than Ever https://www.uniqlo.com/kr/corp/pressrelease/2024/11/_24fw.html?srsltid=AfmBOool08gbIFmcR-Q-3IRiO7EgIqt4U8vKiZt5Zse2nqwYkAgCALKC When it comes to thermal wear, UNIQLO remains the undisputed global leader. Its legendary HEATTECH collection has become synonymous with warmth, and this winter, the brand is taking it to the next level. UNIQLO’s new campaign features tennis champion Roger Federer and actress Cate Blanchett, highlighting how heatwear can be both functional and fashionable. The centerpiece of the collection is the HEATTECH Cashmere Blend, which contains 9% real cashmere and offers 1.5 times more warmth and 30% less weight than its predecessor. The line includes crewneck and turtleneck styles for men, along with a variety of new colors for women — from soft beige to deep wine — allowing everyone to stay stylish while layering up. In addition to the premium cashmere blend, UNIQLO continues to offer three levels of warmth — HEATTECH, Extra Warm, and Ultra Warm — making it easy to choose the right thickness for any temperature. Whether you’re walking through Seoul’s frosty streets or studying in a chilly classroom, there’s a HEATTECH option to keep you comfortable all day long. 🩶 TOPTEN’s “ON Air Series”: Cozy Warmth for Smart Spenders https://www.news1.kr/industry/distribution/5928172 Korea’s beloved SPA brand TOPTEN is also making waves with its “ON Air Series,” a line designed for those who want warmth, comfort, and value in one. The series uses modal cotton, a soft and breathable fabric that feels smooth on the skin while effectively retaining heat. Its anti-pilling technology keeps the material from wearing out, even after multiple washes, making it a practical choice for daily wear. What sets TOPTEN apart is its affordability — offering premium comfort without the luxury price tag. This winter, the brand has expanded its ON Air lineup to include layering tops, leggings, and loungewear, available in neutral and pastel tones. Whether you’re commuting, relaxing at home, or heading to class, these pieces deliver all-day comfort and warmth without feeling bulky. ❄️ My Personal Picks for Winter 2025 Among these, UNIQLO and TOPTEN stand out as my go-to choices for this winter. What I love most is their variety of thickness options — lighter pieces for mild days and heavier layers for freezing mornings. Both brands make it easy to customize your warmth level while keeping a sleek silhouette. JAJU, on the other hand, wins when it comes to cozy nights in — their heat pajamas and blankets are a must-have for anyone who values relaxation after a long day. 🌨️ Redefining Winter Fashion This winter, heatwear isn’t just about surviving the cold — it’s about embracing warmth with style. Korean brands are proving that function and fashion can coexist beautifully, combining advanced thermal technology with modern design. Whether you’re a student walking through Sinchon, a traveler exploring Seoul’s winter lights, or simply someone who hates shivering in the morning, these heatwear collections have got you covered — literally. So this season, skip the bulky layers and choose smart warmth instead. Your body (and your fashion sense) will thank you. #JAJU #UNIQLO #TOPTEN #Heatwear #Winter2025 #KoreanFashion #SeoulStyle #KStyle #WarmOutfits #KoreanBrands #HEATTECH #ONAirSeries #JAJUHeatSeries #KoreaShopping #WinterEssentials #CozySeason
