The Labubu Fashion Craze: How a Fuzzy Doll Took Over the World Who would have thought that dressing up a fuzzy little doll could become a global phenomenon? Meet Labubu, the quirky, wide-eyed art toy from Chinese brand Pop Mart that's setting social media on fire. But it’s not just the doll that’s making waves—it's the fashion. Doll clothes for Labubu are now being sold for up to 1,688 yuan (around 300,000 KRW or $230), and people are lining up (literally) around the world to get a piece of this miniature fashion action. https://search.pstatic.net/common/?src=http%3A%2F%2Fimgnews.naver.net%2Fimage%2F417%2F2025%2F06%2F17%2F0001083673_002_20250617173814951.jpg&type=sc960_832 Doll Clothes That Cost More Than Yours? Hong Kong media outlet HK01 recently reported that Labubu fashion has exploded into a full-blown industry. The market now spans everything from cheap mass-produced outfits to high-end custom-made couture. In China, you can find options ranging from 10 yuan (~2,000 KRW) to several hundred dollars. In Korea, it’s no different. Platforms like Gmarket sell Labubu dolls and outfit sets that range from 20,000 KRW to 80,000 KRW. Why such demand? Fans say they enjoy the creativity of changing outfits, comparing it to a healing ritual. "Just one outfit gets boring quickly," says one fan, "and dressing them up is strangely therapeutic." https://n.news.naver.com/mnews/article/081/0003551340 Fashion Icons Meet Miniature Style Part of Labubu’s popularity comes from its celebrity following. BLACKPINK's Rosé and Lisa, and even Rihanna, have been spotted accessorizing their bags with Labubu dolls. Now, fans are recreating celebrity looks for their dolls—dubbed "celebrity twin outfits"—and sharing their masterpieces all over platforms like Xiaohongshu and Taobao. But experts warn this trend isn’t without risk. Legal professionals have pointed out that copying designs without permission could lead to trademark infringement and violate the Unfair Competition Prevention Law. https://n.news.naver.com/mnews/article/081/0003551340 From Toy to Luxury Asset Labubu isn't just fashion-forward—it's becoming a luxury collectible. In recent months, limited-edition Labubu dolls have been auctioned off for eye-popping prices. A set originally priced at 9,000 yuan (~1.7 million KRW) recently sold for over 20,000 yuan (~4.1 million KRW). Some editions are fetching 20 to 30 times their original retail price on the resale market. One of the most jaw-dropping sales happened when K-pop group SEVENTEEN collaborated with brands like SACAI and Carhartt WIP to release 14 custom Labubu figures. At a charity auction, the collection brought in a total of $337,500 (~465 million KRW), with one figure going for 43 million KRW alone! Financial media have even reported that the return on investment for some Labubu figures has outpaced that of gold, with annual returns reaching 300%, compared to gold’s 23%. https://n.news.naver.com/mnews/article/081/0003551340 Labubu: The Next Hello Kitty? From Seoul to Los Angeles, Tokyo to London, fans are lining up from as early as 3 a.m. to snag the latest release. In Bali, crowds have gotten so intense that scuffles have broken out. In London, one store even had to pause sales due to overwhelming demand. Global financial giant J.P. Morgan recently dubbed Labubu the "next Hello Kitty," and data from Google Trends shows that as of May 2025, Labubu's popularity has overtaken Hello Kitty's worldwide. With Pop Mart reporting a 480% surge in international sales in Q1 2025—900% in the U.S. and 600% in Europe—the company has joined Hong Kong’s $300 billion HKD club and seen its stock price increase tenfold in just one year. Pop Mart’s founder Wang Ning is now the richest man in Henan province, with a net worth of over $20.3 billion. Whether you're a collector, fashion lover, or investor, Labubu isn't just a toy—it's a full-blown cultural and economic movement.So the next time you see a doll in designer wear, just remember: that outfit might cost more than yours. #Labubu #LabubuDoll #PopMart #DesignerToys #ArtToy #DollFashion #CollectibleDolls #KpopStyle #RoséLabubu #LabubuTrend #LimitedEditionDoll #LabubuOutfit #TinyFashion #LuxuryDolls #LabubuResale #글로벌굿즈 #라부부 #라부부인형 #인형패션 #한정판인형 #LabubuStyle #CuteCollectibles #LabubuCollector #헬로키티후계자 #SmallLuxury #InvestmentToy #PopCultureTrend #FashionMiniature #TrendingToy #DollWithStyle
