New Culture in Korea : PSY 'Summer Swag'

New Culture in Korea : PSY 'Summer Swag' .cf0{font-family:Malgun Gothic;font-size:9pt;} StartFragment https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.hallyusg.net%2F2023%2F05%2F06%2Fk-pop-psy-summer-swag-2022%2F&psig=AOvVaw3RQPk6zu9aSH_FR68oRvzq&ust=1690587766499000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCNCkjqyIsIADFQAAAAAdAAAAABAh EndFragment During this summer, you're likely to come across numerous Instagram stories featuring festival-goers donning blue attire. This trend was inspired by none other than Psy's iconic "Summer Swag" Concert. Having been running for over a decade, Psy believes that when a concept stands the test of time, it transforms into a distinctive style, and as that style continues to endure, it eventually becomes part of the culture. Since 2011, PSY has been hosting his "Summer Swag" concerts annually, typically scheduled between July and August. These concerts have been a consistent tradition, except for a few years when they had to be suspended due to the Covid-19 pandemic. The tour takes place across the country, commencing in Busan and making stops in significant cities like Daegu, Gwangju, Daejeon, and, naturally, Seoul. These concerts require special equipment to be set up, as PSY incorporates a unique element where attendees are sprayed with water while he delivers his electrifying performance. .cf0{font-family:Malgun Gothic;font-size:9pt;} StartFragment https://www.google.com/url?sa=i&url=https%3A%2F%2Fm.oheadline.com%2Farticles%2FUZcBwkwyWphV1wT3s9Nkzw%3D%3D&psig=AOvVaw09X062CsWoaRuitU97hLiW&ust=1690589216301000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCLDio9-NsIADFQAAAAAdAAAAABAJ EndFragment According to the singer himself, PSY organizes and performs in these concerts with a profound desire to witness people having a great time and experiencing happiness. He drew inspiration for the "Summer Swag" concerts from Korea's World Cup street cheering matches, which sparked the idea to create a similar festive atmosphere. These concerts maintain a dress code, akin to the street cheering events, where attendees all don a specific color, blue, uniting as they sing along to the songs. .cf0{font-family:Malgun Gothic;font-size:9pt;} StartFragment https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.topstarnews.net%2Fnews%2FarticleView.html%3Fidxno%3D14707271&psig=AOvVaw1i_i9z_Z0jZyAq0ZJIJmxP&ust=1690589165090000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCLiP7caNsIADFQAAAAAdAAAAABA4 EndFragment Another noteworthy aspect is the guest appearances. Every year, PSY has spiced up the concerts by inviting different guests to add excitement to the show. Last year, SUGA even made an surprise appearance on stage. During Summer Swag 2022 concert in Seoul, he joined PSY on stage just before they performed their collaborative track "That That (prod. & feat. SUGA of BTS)." Together, they delivered an unforgettable performance of the song. .cf0{font-family:Malgun Gothic;font-size:9pt;} StartFragment https://www.google.com/url?sa=i&url=https%3A%2F%2Fm.newsen.com%2Fnews_view.php%3Fuid%3D202306301955335510&psig=AOvVaw2htVrpk81fX58zh3_ETZoi&ust=1690588999076000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqGAoTCLih2veMsIADFQAAAAAdAAAAABDDAQ EndFragment This year, Singer Jessi took the stage and delivered captivating performances of her songs, including "Nunu Nana" (2020). Notably, she was once represented by P NATION, the entertainment company established by Psy in 2019. .cf0{font-family:Malgun Gothic;font-size:9pt;} StartFragment https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.nocutnews.co.kr%2Fnews%2F5969813&psig=AOvVaw2TSxCqIZs7X6yotq9KGaEb&ust=1690588971923000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCPCY4uqMsIADFQAAAAAdAAAAABAE EndFragment Additionally, K-pop girl group MAMAMOO's member, Hwasa, enchanted the audience with her mesmerizing rendition of "Twit" (2019), among other songs. The surprise of the night came when Hwasa and Psy signed an exclusive contract on stage, officially marking her as a singer under P NATION. .cf0{font-family:Malgun Gothic;font-size:9pt;} StartFragment https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.joongang.co.kr%2Farticle%2F25074312&psig=AOvVaw3iCU6Z8wJJMnX9Sl0mwYf3&ust=1690589305764000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCPDliYqOsIADFQAAAAAdAAAAABA4 EndFragment For those who are curious about experiencing his "Summer Swag" but may not be fully ready to commit, PSY suggests starting by attending local university festivals. He has become a beloved figure among universities due to his vibrant energy and infectious spirit. PSY expressed his desire to create a positive cycle where fans attend university festivals first and then return to enjoy his "Summer Swag" concerts, fostering a mutual exchange of enjoyment and excitement. All right reserved Stay14 Bespoke

Stay14 스테이포틴

logo
LOG IN 로그인
  • About
    • "Bespoke" My Room
      • Accommodations
        • Mapo-Gu
        • Seodaemun-Gu
        • Jung-Gu
        • Gwanak-Gu
        • Seongbuk-Gu
        • Jongro-Gu
        • Yongsan-Gu
        • Yeongdeungpo-Gu
        • Gwangjin-Gu
        • Dongdaemun-Gu
        • Seongdong-Gu
        • Songpa-Gu
        • Dobong-Gu
        • Seocho-Gu
        • Gangnam-Gu
        • Yangcheon-Gu
        • Eunpyeong-Gu
        • Gangseo-Gu
        • INCHEON
        • JEJU-Island
      • Reservation
        • Reservation
        • Refund policy
        • Reservation Form
        • Pre-order Service
        • Payment Methods by Country
      • Articles
        • All
        • Latest News
        • The Korean Tradition
        • Tips for living in Korea
        • Guidebook for traveling in Korea
        • K-culture
      • Reviews
        • Housing Reviews
        • Quarantine Reviews
      • "Bespoke" More
        • Airport Pick-up
        • Beddings
        • Daily necessaries
        • Hanbok Rental
        • Jeju Tour
        • K-food & Chill
        • Pre-paid SIM card
        • Self-quarantine
      • Get-Together
        • Information
        • History
        • Photos & Videos
        • FAQ

      Stay14 스테이포틴

      logo
      • About
        • "Bespoke" My Room
          • Accommodations
            • Mapo-Gu
            • Seodaemun-Gu
            • Jung-Gu
            • Gwanak-Gu
            • Seongbuk-Gu
            • Jongro-Gu
            • Yongsan-Gu
            • Yeongdeungpo-Gu
            • Gwangjin-Gu
            • Dongdaemun-Gu
            • Seongdong-Gu
            • Songpa-Gu
            • Dobong-Gu
            • Seocho-Gu
            • Gangnam-Gu
            • Yangcheon-Gu
            • Eunpyeong-Gu
            • Gangseo-Gu
            • INCHEON
            • JEJU-Island
          • Reservation
            • Reservation
            • Refund policy
            • Reservation Form
            • Pre-order Service
            • Payment Methods by Country
          • Articles
            • All
            • Latest News
            • The Korean Tradition
            • Tips for living in Korea
            • Guidebook for traveling in Korea
            • K-culture
          • Reviews
            • Housing Reviews
            • Quarantine Reviews
          • "Bespoke" More
            • Airport Pick-up
            • Beddings
            • Daily necessaries
            • Hanbok Rental
            • Jeju Tour
            • K-food & Chill
            • Pre-paid SIM card
            • Self-quarantine
          • Get-Together
            • Information
            • History
            • Photos & Videos
            • FAQ
          Search 검색
          Log In 로그인
          Cart 장바구니

          Stay14 스테이포틴

          logo

          Stay14 스테이포틴

          logo
          • About
            • "Bespoke" My Room
              • Accommodations
                • Mapo-Gu
                • Seodaemun-Gu
                • Jung-Gu
                • Gwanak-Gu
                • Seongbuk-Gu
                • Jongro-Gu
                • Yongsan-Gu
                • Yeongdeungpo-Gu
                • Gwangjin-Gu
                • Dongdaemun-Gu
                • Seongdong-Gu
                • Songpa-Gu
                • Dobong-Gu
                • Seocho-Gu
                • Gangnam-Gu
                • Yangcheon-Gu
                • Eunpyeong-Gu
                • Gangseo-Gu
                • INCHEON
                • JEJU-Island
              • Reservation
                • Reservation
                • Refund policy
                • Reservation Form
                • Pre-order Service
                • Payment Methods by Country
              • Articles
                • All
                • Latest News
                • The Korean Tradition
                • Tips for living in Korea
                • Guidebook for traveling in Korea
                • K-culture
              • Reviews
                • Housing Reviews
                • Quarantine Reviews
              • "Bespoke" More
                • Airport Pick-up
                • Beddings
                • Daily necessaries
                • Hanbok Rental
                • Jeju Tour
                • K-food & Chill
                • Pre-paid SIM card
                • Self-quarantine
              • Get-Together
                • Information
                • History
                • Photos & Videos
                • FAQ
              Search 검색
              Log In 로그인
              Cart 장바구니

              Stay14 스테이포틴

              logo
              페이스북
              카카오톡
              네이버 블로그
              밴드
              Terms of Use
              Privacy Policy
              Confirm Entrepreneur Information

              Company Name: 스테이포틴(Stay14) | Owner: 윤하경 | Personal Info Manager: 윤하경 | Phone Number: 1533-7598 | Email: stay14@stay14.com

              Address: 서울특별시 영등포구 국제금융로8길 27-8, 4309호(여의도동, 엔에이치 농협캐피탈빌딩) | Business Registration Number: 342-16-01603 | Hosting by sixshop

              floating-button-img