Hanbok Wave: Shaping the Future of Everyday Fashion through Tradition https://n.news.naver.com/mnews/article/001/0015329957 The “Hanbok Wave” project is leading a cultural renaissance that fuses Korea’s rich heritage with modern sensibilities. Developed by the Ministry of Culture, Sports, and Tourism in partnership with the Korea Craft & Design Foundation, this initiative aims to support talented hanbok designers and companies, while also introducing the timeless beauty of hanbok to the world. Every year, the Ministry selects influential Hallyu stars to represent the Hanbok Wave campaign and serve as ambassadors for Korean culture. https://www.newscammp.co.kr/news/articleView.html?idxno=3401 These cultural icons not only embody Korea’s global presence but also reflect the aesthetic and philosophical essence of hanbok. In 2022, world-renowned figure skater Kim Yuna brought grace and strength to the campaign. In 2023, actress and singer Suzy captivated audiences with her elegant interpretation of traditional fashion. Last year, actress Kim Tae-ri, known for her roles in historical and modern dramas, conveyed the emotional depth and artistry of hanbok on an international stage. https://hanbokwave.com/ At the heart of the Hanbok Wave project is a showcase of innovative hanbok designs that blend tradition with creativity. Among them is a striking piece from designer ‘Lisle’, inspired by the “Mujigi” skirt — a voluminous underskirt once worn by upper-class women during the late Joseon Dynasty. This modern interpretation features silk fabric adorned with the painting Seonsan Nuggakdo by renowned Korean artist Shim Jeon An Jung-sik. The result is a hanbok that exudes both tradition and elegance, with a soft, dreamlike aura that transcends time. This year marks a new chapter for the Hanbok Wave. For the first time, a male cultural artist has been chosen to represent the campaign, reflecting the growing interest in men’s hanbok and the push for greater diversity in traditional Korean attire. Actor Park Bo-gum, whose global popularity soared with the hit Netflix drama When Life Gives You Tangerines, will serve as the 2025 ambassador. https://n.news.naver.com/mnews/article/003/0013183555 Known for his sophisticated style and international appeal, Park brings a fresh perspective to hanbok representation. To further expand this vision, the Ministry is now accepting proposals from hanbok companies eager to reimagine men's hanbok through the lens of Park Bo-gum's image. Companies are invited to submit their ideas by May 9, with four being selected based on creativity, professional execution, practical feasibility, and their potential to generate meaningful cultural impact. https://www.breaknews.com/1079310 These selected companies will collaborate with the Hanbok Wave team to design unique hanbok styles that resonate with contemporary audiences. Once completed, the new hanbok creations will be unveiled through high-profile promotions, including features in major fashion magazines and billboards across global fashion capitals such as Seoul, New York, Paris, and Milan. This wide-reaching campaign is expected to elevate the hanbok from a traditional garment to a dynamic symbol of Korea’s modern identity and cultural pride. https://n.news.naver.com/mnews/article/001/0015329957 The Hanbok Wave continues to challenge conventional fashion norms by embracing cultural heritage in innovative ways. Whether you're a designer, a fan of Korean culture, or simply someone curious about fashion with a story, this project invites you to experience hanbok not as a relic of the past but as an ever-evolving form of self-expression. To learn more about the Hanbok Wave project and explore a diverse collection of modern hanbok designs, visit the official website. Discover how tradition and innovation can come together to change the culture of everyday life — one hanbok at a time. https://www.osen.co.kr/article/G1112522726 #HanbokWave #Hanbok #KoreanFashion #TraditionalMeetsModern #ParkBogum #KFashion #KCulture #Hallyu #KimYuna #Suzy #KimTaeri #HanbokDesign #MensHanbok #KoreanHeritage #CulturalFashion #KoreaStyle #FusionFashion #HanbokRevival #KoreanArt #JoseonDynasty #ModernHanbok #KoreanTradition #SeoulFashion #ParisFashion #MilanFashion #NewYorkFashion #KDramaFashion #KoreanIdentity #HanbokInspiration #TimelessStyle All rights reserved Stay14 Bespoke
