Italian luxury fashion brand 'Herno' launches its first pop-up in Korea https://www.asiatoday.co.kr/kn/view.php?key=20241023001555458 Shinsegae International announced on the 24th that the Italian luxury fashion brand 'Herno,' which it imports and sells, is launching its first pop-up store in Korea at Seongsu-dong, Seoul. This pop-up will run from the 24th to the 29th and offers a special opportunity to experience Herno’s unique design and exceptional craftsmanship. The space is designed to give a glimpse into the brand’s world. The pop-up’s theme is 'Herno River Tales,' and it is set up as an immersive space to explore the brand’s 76-year history and future. At the entrance, plants and a video depicting the natural environment of the Piedmont region, where Herno's headquarters are located, are displayed. The archive space features symbolic products of Herno, including a 100% cashmere coat, ultra-lightweight down jackets, and eco-friendly collections, all of which are sure to catch visitors' eyes. https://boizie.wordpress.com/2017/05/06/%EC%97%90%EB%A5%B4%EB%85%B8-herno/ Additionally, the pop-up introduces the 2024 Fall/Winter season’s new products. A variety of elegant outerwear and knitwear made with the finest materials and craftsmanship are displayed, and visitors can check detailed information and lookbooks through QR codes on-site. Special promotions are also prepared for visitors. Until the 26th, limited-edition Herno tote bags will be given out on a first-come, first-served basis. Customers who make reservations in advance or complete on-site missions will receive a limited-edition padded cardholder keyring. Furthermore, a customization service is available where a tailor from Herno’s headquarters will attach personalized patches, creating a unique memory for each customer. https://www.shinsegaegroupnewsroom.com/117251/ Herno, founded by Giuseppe Marenzi in 1948, derives its name from the Herno River that flows through Lesa in Italy’s Piedmont region. The brand started with men’s raincoats and gained recognition for its high-quality water-repellent materials. It has since expanded into various categories, including padded jackets, knitwear, and accessories, establishing itself as a leading Italian total lifestyle fashion brand. https://www.newsis.com/view/NISX20231120_0002527320 #Herno #LuxuryFashion #PopupStore #FallWinter2024 #ItalianBrand #ExclusiveEvent #Fashion #Style #에르노 #럭셔리브랜드 #팝업스토어 #서울성수동 All rights reserved Stay14 Bespoke
