Chicken Omakase, Kyochon https://www.fnnews.com/news/202406251813208228 Kyochon Philbang, which introduced the concept of 'Chimakase' (Chicken + Omakase), has become a tourist attraction for foreign visitors promoting K-chicken just one year after its opening. According to Kyochon on the 25th, Kyochon Philbang's sales and visitor numbers have been steadily increasing every month, with foreign customers accounting for 80% of the total, indicating its popularity among foreign tourists. https://biz.chosun.com/distribution/food/2023/06/07/VYTFDK2SYBCX5LHUB4XRYNKEW4/ Kyochon compared the sales and visitor numbers from the three months immediately after the opening of Kyochon Philbang last year (June to August) with those from the most recent three months (March to May this year) and found that sales increased by approximately 130%, and the number of visitors rose by about 113%. When it first opened in June last year, the foreign customer visit rate was in the 40% range, but it has now risen to over 80%, establishing itself as a true K-chicken destination sought after by tourists worldwide. a rlier this year, Savannah James, the wife of NBA superstar LeBron James, visited Kyochon Philbang, creating a buzz. https://biz.heraldcorp.com/view.php?ud=20230608000422 The Kyochon Philbang omakase course is set up with six seats in total, matching the speakeasy concept. It offers an eight-course (ten dishes) menu using native chicken and special chicken cuts. This allows both domestic and international customers to enjoy a variety of sophisticated courses with the familiar ingredient of chicken, providing a new gourmet experience. The current reservation rate for omakase at Kyochon Philbang is 90%, with foreigners accounting for 80% of all reservations. Kyochon Philbang attracts customers' attention with its interior and exterior decor. Instead of a sign, a 'large brush' hanging in front of the building opens the hidden entrance door when pulled. The interior is filled with brushes made by a master artisan of intangible cultural heritage, and the walls are finished with hanji (traditional Korean paper) lacquered by a craftsman, expressing 'Korean-ness' in a sophisticated and stylish manner. https://www.fnnews.com/news/202306071824377305 The unique menu at Kyochon Philbang is also a key to its success. The most popular dish is the 'Signature Platter,' where customers apply sauce to the chicken using a brush. The plating, reminiscent of traditional Korean stationery such as brushes and ink stones, adds an element of fun as well as flavor. #KChicken #Chimakase #Omakase #Kyochon #KoreanCuisine #TravelDestination #SignaturePlatter #K치킨 #치마카세 #교촌필방 #한식 All Rights Reserved Stay14 Bespoke
