Lush Korea Brings “Fresh Washroom” Experience to DMZ Peace Train Music Festival 2025 Lush Korea is making a fragrant and meaningful appearance at the DMZ Peace Train Music Festival 2025, set to take place from June 13 to 15 in the scenic Goseokjeong area of Cheorwon-gun, Gangwon-do. With its immersive new initiative called “Fresh Washroom,” Lush is blending self-care with social values, transforming festival restrooms into aromatic havens under its new Mind Shower campaign. https://www.instagram.com/p/DKdt9ABP0tb/ Scented Solidarity at the DMZ First launched in 2018, the DMZ Peace Train Music Festival is a non-commercial event that harnesses the power of music to spread messages of peace, freedom, and human rights. By taking place near the heavily symbolic Demilitarized Zone (DMZ), the festival brings people together to reflect, unite, and celebrate diversity—values Lush Korea has long championed. This year, Lush Korea’s Fresh Washroom project kicks off the brand’s “Mind Shower” campaign, which conveys the idea of emotionally refreshing oneself—“washing away” burdens, regrets, or mistakes just like a physical shower. https://n.news.naver.com/mnews/article/119/0002967486 “Let’s Lush”: A Sensorial Reset With the campaign slogan “From the dust on your body to your mind, let’s Lush,” the Fresh Washroom aims to offer festivalgoers a full-body and mind reset. Situated in the festival’s Refresh Zone, each restroom is themed around a different Lush signature scent: Karma Grass Sleepy Dirty Guests can use an array of Lush products, including shower gels, soaps, and perfumes, in these fragrances—creating a multisensory cleansing ritual that’s both practical and rejuvenating. https://www.lush.co.kr/ More Than Just a Washroom Lush isn’t stopping at just showers. The experience continues at the After Shower Bar, where visitors can pamper themselves with glitter mists and body sprays, adding a playful sparkle to their festival look. To further engage attendees, Lush will also host a fun, interactive activity in the F&B zone: the “Shooting Shower Game.” Participants are invited to write down emotions or memories they’d like to wash away, then symbolically blast them with a water gun. Lucky winners, selected by raffle, will receive delightful Lush goodies like soap bars and towels. https://www.lush.co.kr/ A Festival Experience with Purpose By joining hands with the DMZ Peace Train Music Festival, Lush Korea is fusing fun, fragrance, and advocacy—offering an experience that delights the senses while promoting deeper reflection and connection. Whether you're looking to cool off, unwind, or symbolically let go, Lush’s Fresh Washroom is your go-to stop at this year’s festival. Come for the music, stay for the message—and don’t forget to Lush. #LushKorea #DMZPeaceTrain #FreshWashroom #MindShowerCampaign #LushFestival #PeaceThroughMusic #KarmaScent #GrassScent #SleepyScent #DirtyScent #LushExperience #FestivalVibes #KBeauty #SelfCare #BodyAndMind #ShowerTherapy #ScentedJourney #FragranceLovers #FestivalEssentials #GlitterMist #DMZFestival2025 #CleansingRitual #LushSoap #LushPerfume #FeelFresh #AfterShowerBar #ShootingShowerGame #CheorwonFestival #LushPopUp #MusicMeetsWellness All rights reserved Stay14 Bespoke
