๐ Page to Pages: Seoul’s Newest Paradise for Stationery Lovers โจ If you love journaling, decorating planners, collecting stickers, writing with cute pens, or simply spending way too much time in a stationery store… you might want to add this place to your Seoul itinerary. ๐๐ธ A special stationery pop-up called “Page to Pages” has just opened in Seongsu, Seoul, bringing together 29CM and Japan’s famous lifestyle & stationery store LOFT. And yes… the warning is real: “Be careful with your wallet.” ๐ธ๐คฃ https://n.news.naver.com/mnews/article/003/0014164318 ๐ Page to Pages in Seongsu The pop-up opened on September 2, 2026, in Seongsu, one of Seoul’s trendiest neighborhoods. The space is huge—around 300 pyeong (about 990 m²) across two floors. Even before opening, people were already lining up outside. Once the doors opened, the first floor quickly filled with stationery lovers. ๐โจ Inside, you'll find almost everything a stationery fan could dream of: ๐ Diaries & planners๐ Notebooks๐ Stickers๐๏ธ Pens & writing tools๐จ Stamps๐ Masking tapes๐ Bookmarks๐ Reading accessories …and plenty of other little things that you absolutely didn't know you needed until you saw them. ๐ https://n.news.naver.com/mnews/article/003/0014164318 Japan’s Hard-to-Find Stationery Is Here! One of the biggest attractions is the LOFT Curation Zone, featuring 29 Japanese stationery brands. And here's the exciting part: 14 of these brands either don't have official distribution in Korea or are very difficult to find locally. The organizers actually considered more than 200 Japanese brands before selecting the final 29. So if you've ever visited Japan mainly to go shopping at LOFT, you may want to check this place out. ๐โ๏ธ โญ Hobonichi 2027 Diaries One of the busiest areas was Hobonichi, the famous Japanese planner brand. Hobonichi releases its next year's diaries every September 1, which means visitors could see the brand-new 2027 products and limited editions almost immediately after their Japanese release. For Korean stationery lovers who previously had to order them from overseas or buy them in Japan, this was a pretty big deal. Visitors were opening the planners, checking the paper, comparing covers, and carefully examining every little detail.Basically: “I’m just going to look.” Five minutes later: “How much is this one?” ๐ณ๐ https://n.news.naver.com/mnews/article/003/0014164318 โ๏ธ Make Your Own Notebook! Another interesting brand is HININE NOTE, a Tokyo-based notebook brand being introduced in Korea for the first time. Here, you can choose your: ๐ Cover๐ Inner paperโญ Rings …and other details to create your own personalized notebook. The best part? Your custom notebook can be made in about 15 minutes. ๐คฉ There is also Ashford, a Japanese system-diary brand known for premium leather binders. You can mix and match different types of refill pages to create a planner that fits your own style. And don't miss mt, the famous Japanese masking tape brand! For this pop-up, mt created a limited-edition product inspired by Korean gimbap (๊น๋ฐฅ). ๐ Japan × Korea × stationery? Yes, please. ๐ https://n.news.naver.com/mnews/article/003/0014164318 ๐จ Stationery You Can Actually Experience The coolest thing about Page to Pages is that it's not just a place to look at products. It's a place to play with them. Visitors can: โ๏ธ Try different pens๐ Test stamps๐จ Compare stationery products๐ Build their own notebooks๐งต Make personalized bookmarks๐ฌ Leave messages on a giant media wall On the second floor, there's even a DIY bookmark experience where you can choose different types of paper, decorative objects, and strings to create your own coated bookmark. This reflects a bigger trend in stationery culture: From “buying stationery” → to “experiencing stationery.” โจ Because let's be honest—pictures online can never tell you exactly how good a pen feels, how smooth the paper is, or how satisfying it is to stamp something yourself. ๐ https://n.news.naver.com/mnews/article/003/0014164318 Korean Brands Are Joining the Fun Too The second floor features 10 Korean stationery and lifestyle brands. Among them are brands such as OIMU, One More Bag, MOSS, and AEIOU. MOSS also prepared a special collaboration with Korean stationery brand Jigu Chemistry, featuring a crayon set and stitched notebook made especially for the pop-up. So this isn't simply a Japanese stationery exhibition. It's more like a Korea × Japan stationery playground. ๐ค ๐ Why Is Stationery Suddenly So Popular? Interestingly, this isn't just a temporary trend. According to 29CM, sales of stationery and office supplies increased by more than 48% year-on-year from January to August 2026. Some categories grew even faster: ๐ Diaries & planners: +63%๐ Stickers: +45%๐ Tapes: +10%+๐ Book accessories: +30% Why? Stationery isn't being treated simply as something you use at school or work anymore. People are using it to express their personality, taste, and lifestyle. It's connected to trends like: โจ Journal decorating๐ Transcription / book copyingโ๏ธ Diary writing๐ฅ๏ธ Desk decorating๐ Reading culture๐จ Personal customization In other words, stationery has become a form of “taste consumption.” https://n.news.naver.com/mnews/article/003/0014164318 ๐๏ธ Seongsu Is Basically Heaven for This 29CM's lifestyle store 29CM HOME (29CM ์ด๊ตฌํ) has also seen strong demand for stationery. At its Seongsu location, more than 100,000 stationery products were sold from January through August 2026 alone. So if you're visiting Seongsu and love cute, aesthetic, or unique Korean and Japanese stationery, this is definitely a neighborhood worth exploring. And there is good news if you can't visit the pop-up immediately. 29CM plans an “Encore Exhibition” from September 18 through October 30, both at 29CM HOME Seongsu 2 and through the 29CM app, bringing back stationery brands featured at the event. https://n.news.naver.com/mnews/article/003/0014164318 ๐ธ One Last Warning… About Your Wallet There was a special promotion at the pop-up too. Customers spending โฉ100,000 or more received a yellow LOFT Big Bag. ๐๏ธ๐ And yes, visitors carrying those giant yellow bags could be seen throughout the venue. So if you visit… Don't say I didn't warn you. ๐ You might walk in thinking: “I just want to look at some cute stationery.” And walk out with: ๐ 2 planners๐ 7 rolls of masking tape๐ 30 stickers๐๏ธ 4 pens๐ A custom notebook๐ 3 bookmarks …and a very confused bank account. ๐ธ๐คฃ โจ Why Foreign Visitors Should Check It Out If you're living in Korea or visiting Seoul, Page to Pages is a fun way to experience a side of Korean pop culture that you might not immediately notice. K-pop, beauty, fashion, cafés and food often get most of the attention—but Korea's stationery and “small luxury” culture is growing fast too. And Seongsu is the perfect setting. You can spend the afternoon exploring stationery, cafés, pop-up stores and fashion shops all within the same neighborhood. โ๐๏ธ๐ For anyone who loves journaling, cute stationery, Japanese planners, Korean design, or simply browsing stores full of beautiful little things, this is one Seoul pop-up worth putting on your list. Just remember: **Come for the stationery.Stay for the experience.And protect your wallet. ๐๐ธ** #Seoul #Korea #SeoulTravel #SeoulTrip #Seongsu #SeongsuSeoul #SeongsuPopUp #SeoulPopUp #Stationery #StationeryLover #StationeryAddict #KoreanStationery #JapaneseStationery #LOFT #JapanLOFT #29CM #PageToPages #Hobonichi #Hobonichi2027 #Planner #Diary #Journal #Journaling #DiaryDecorating #Sticker #WashiTape #MaskingTape #KoreanLifestyle #SeoulShopping #KoreaTravel All rights reserved Stay14 Bespoke
