Decoding the Korean Craze : The Fascination with Ice Americano https://www.seoul.co.kr/news/newsView.php?id=20230212500025 During hot summer days, as you step onto the streets of Seoul in the morning, you'll always see this in the hands of people on their way to work – Iced Americano. In the busy streets of Korea, something special is happening. Get ready to go on a journey where we explore the senses and discover why Koreans are so fascinated with Ice Americano. This chilled drink means more than just refreshment; it's a symbol of their culture, a drink that's part of everyday life and holds a deeper meaning. Let's find out why this coffee craze, like a refreshing breeze, has taken over the nation. Terms for Coffee https://medium.com/story-of-eggbun-education/korean-slang-%EB%94%B0%EC%95%84-hot-americano-%EC%95%84%EC%95%84-iced-americano-3ccc7e51f522 Have you heard of 'a-a' aka "아아", which is shortened version of "아이스 아메리카노" (Ice Americano) in Korea. "아이스 아메리카노" refers to a chilled version of the coffee style known as "americano," and "아아" is a more concise way to express it. It's a commonly used term in everyday Korean conversations, often used when quickly and simply ordering coffee. Similarly, hot americano is called as 'tta-a' aka "따아". http://www.sisaweek.com/news/articleView.html?idxno=141137 Fun facts In Korea, there is a term called "얼죽아" or " Eoljukah", which is a colloquial Korean expression standing for "얼어 죽어도 아이스 아메리카노," translating to "even if I freeze to death, I'll have an iced Americano." This term humorously emphasizes someone's strong preference for consuming ice-cold beverages like iced Americano, even in extremely cold weather. The expression is often used playfully and wittily, and it can be employed to mimic those who always opt for cold drinks regardless of the weather or situation. https://www.hapskorea.com/ice-coffee-sales-rise-as-warmer-winter-weather-remains/ You might be wondering why Koreans are so crazy about this iced Americano. The phenomenon of Koreans '얼죽아' has been interpreted in two main ways : as part of the so-called 'hurry hurry culture' or as a result of the workplace culture where high labor intensity requires quick consumption of beverages. Some suggest it could be rooted in a preference for cold noodles. The popularity of iced Americano can also be explained by its taste. Compared to hot coffee, you can take a full sip into your mouth, providing a strong sense of 'quantitative satiety.' As a result, the pressure it exerts on the oral mucosa is relatively strong, giving a robust and satisfying feeling that's distinct from the scalding sensation of hot coffee. The strong first impression of coldness is intense and refreshing, making it even more effective for a mood refreshment. So, would you like to have a cool '아아' this hot summer? Enjoy the refreshing drink culture of Korea! https://stay14.com/blogPost/composecoffee What to order at COMPOSE COFFEE All right reserved Stay14 Bespoke
