๏ปฟBTS Jin Becomes the Official Face of Dongwon Tuna — From “Super Tuna” Meme to Mega Marketing Move ๐ฃ๐ In a collaboration that feels both inevitable and genius, BTS’s Jin has officially been named the new brand ambassador for Dongwon Tuna, South Korea’s most iconic canned tuna brand. On July 22, Dongwon F&B made the announcement, setting the stage for a global campaign that blends K-pop charm, K-food appeal, and, of course, a whole lot of tuna. If you’ve been in the BTS fandom—or even just on TikTok—chances are you’ve heard of “Super Tuna,” Jin’s viral solo song that he released in 2021 for his birthday. The upbeat, cheeky track was inspired by a real fishing trip he took and quickly exploded across the internet. With its playful choreography and retro vibes, “Super Tuna” was never meant to be a serious release, but it caught on in a big way. The video now boasts over 100 million views on YouTube, and fans all over the world have uploaded countless dance covers and reaction clips. What started as a joke became a cultural moment—and now, a full-blown brand partnership. ๐ A Collaboration Rooted in Authenticity https://news.nate.com/view/20250722n27078 What makes this partnership so meaningful is its natural progression. Jin is known not only for his love of food but also for his genuine enthusiasm for fishing and tuna. This isn’t just another celebrity slapping their face on a product—they picked someone who really loves tuna. Dongwon F&B emphasized this, saying Jin’s authentic affection for the product and his global influence made him the ideal face for the brand. In a statement, a Dongwon F&B spokesperson said, “We’re thrilled to introduce our premium high-protein tuna to a broader international audience through Jin, who brings warmth, trust, and global popularity. This is more than just a celebrity endorsement—it’s a cultural bridge between K-pop and K-food.” ๐ฌ Teaser Campaign & Limited-Edition Product Line https://www.joongangenews.com/news/articleView.html?idxno=436621 To kick off the campaign, Dongwon dropped a teaser video on July 22, giving fans a glimpse of what’s to come. The full commercial is scheduled to premiere on July 27, and judging from the teaser alone, it’s going to be as fun, quirky, and charismatic as Jin himself. But wait—it gets better. Dongwon has also announced a limited-edition “BTS Jin Edition” tuna product line. The collectible set includes: 12 uniquely designed tuna cans, each featuring a different photo of Jin A 5-piece sticker set themed around the collaboration Some packages come as a 4-can + 2-sticker combo, perfect for gifting (or just hoarding for yourself) As expected, the products have already seen instant sell-outs on several platforms, especially among ARMY and K-food lovers. Social media is buzzing with unboxing posts and fans displaying their newly acquired “Jin tuna” cans like prized possessions. ๐ The Bigger Picture: K-Pop Meets K-Food https://www.joongangenews.com/news/articleView.html?idxno=436621 This isn’t just a fun marketing stunt—it signals something bigger. As K-pop continues to spread across the globe, so does interest in other aspects of Korean culture, especially food. Jin’s collaboration with Dongwon Tuna serves as an example of how Korean brands can creatively ride the Korean Wave, promoting traditional or household items in a way that resonates with younger, international audiences. It’s also an early glimpse at Jin’s post-military service era, giving fans something to celebrate now that he’s back in action. After 18 months away from the spotlight, he’s making a bold, flavorful return—starting with tuna. https://www.brandbrief.co.kr/news/articleView.html?idxno=8584 From a cheeky YouTube hit to a real-world marketing powerhouse, Jin’s journey with “Super Tuna” proves that sometimes the best ideas come from the most unexpected places. Whether you’re a hardcore ARMY or just someone who loves clever branding, this collaboration is a win-win for both Dongwon and fans alike. So… are you getting your hands on a can of Jin Tuna before it’s gone? ๐๐ #BTS #Jin #SuperTuna #DongwonTuna #KpopXKfood #BTSJinCollab #JinAmbassador #KpopMarketing #KoreanFood #JinTuna #KpopMerch #ARMY #LimitedEditionTuna #JinSticker #JinCommercial #SuperTunaJin #JinIsBack #KpopEndorsement #KoreanWave #KpopCulture #KfoodLovers #JinFishing #JinFans #TunaCampaign #BTSJinEdition
