Knotted x KartRider Rush+ Celebrate 5 Years with the Sweetest Collaboration Yet Premium dessert café brand Knotted is bringing a delicious twist to mobile gaming with an exciting new collaboration with Nexon’s KartRider Rush+, celebrating the game’s 5th anniversary. Throughout the month of May, fans of both sweets and racing will be treated to a delightful fusion of gaming culture and gourmet desserts, creating a vibrant, playful experience both online and offline. https://n.news.naver.com/mnews/article/005/0001773895 The Sweetest Party in the World The collaboration operates under the whimsical theme of "The Sweetest Party in the World," where characters from Knotted’s Sugar Bakery universe are transported into the KartRider Rush+ (Karerpl) game world to throw an epic birthday party. This imaginative crossover brings together the joyful energy of racing and the sugary charm of bakery-themed characters, resulting in a heartwarming and highly collectible campaign. In-Game Celebrations and Knotted-Themed Content As part of the collaboration, Knotted’s Sugar Bakery IP has been fully integrated into the game with over 10 exclusive in-game items. Players can now race with the Knotted Speed Cart “Cream Bunny”, team up with Sugar Bear, and collect the adorable pet Dough Puppy or the flying companion Flying Cream Donut. Additional items include themed costumes, character skins, and hair accessories, allowing players to express their sweet side in style as they celebrate the game’s fifth anniversary. https://www.instagram.com/p/DJEYfncJzGa/ Limited-Edition Dessert Menu at Knotted Stores Fans can also experience the celebration in the real world with a limited-edition collaboration menu, available at Knotted cafés nationwide for the month of May. Inspired by the party theme in the game, the menu features six exclusive items, including Knotted’s signature cream-filled Baeji Strawberry Cream Donut, the Dao Soda & Raspberry Cream Donut, the visually striking Racing Oreo Cream Donut, and a nostalgic Banana Cream Donut. To complement the dessert lineup, two special drinks have been introduced: Blue Yuzu Water Bomb Aid, a fizzy, citrusy drink with popping candy textures inspired by the game’s water bomb item Red Booster Aid, a sweet and refreshing beverage that mirrors the energy of an in-game power-up Each menu item is available in limited quantities and on a first-come, first-served basis, and will come with exclusive packaging that features the collaboration’s unique design and a collectible message. https://www.instagram.com/p/DI8NxRVgorv/ Collectibles and In-Game Rewards for Customers Knotted is also offering incentives for fans who participate in the collaboration. Customers who purchase a collaboration menu item will receive a random “Sticker Coupon”, each with a unique code that can be redeemed for in-game content in KartRider Rush+. Furthermore, at 12 flagship Knotted locations, fans can purchase the KRP (KartRider Rush+) Chukka Set, which includes four donuts and one drink. With this set, customers will receive five Sticker Coupons and a limited-edition “Special Coupon.” Only 5,000 special coupons are available, and each offers a chance to win exclusive in-game items such as the rare Chief Cart, generating excitement among both dessert lovers and gamers. https://n.news.naver.com/mnews/article/005/0001773895 A Perfect Blend of Taste and Fun This collaboration between Knotted and KartRider Rush+ is a celebration not only of a game milestone but also of creative cross-industry partnerships. By blending Korean café culture with the vibrant world of mobile gaming, the event stands as a successful example of how brands can connect with younger, digitally engaged audiences through immersive and collectible experiences. Whether you're racing for a win or just craving a sweet treat, this campaign promises a party you won’t want to miss — both on your screen and in your hands. #Knotted #KartRiderRushPlus #KartRider #Nexon #KnottedCollaboration #KartRider5thAnniversary #KnottedXKartRider #SugarBakery #MobileGameEvent #GameCollab #DessertCollaboration #LimitedEditionMenu #KRPChukkaSet #CreamDonut #GameItems #CollectibleGoods #KoreaCafeCulture #PopUpEvent #CharacterGoods #InGameRewards #KoreanDesserts #CuteFood #RacingGame #CafeEvent #MayEvent
