Nintendo Pop-Up Store in Seoul https://www.chosun.com/economy/tech_it/2023/10/24/AER5A55ASJEQ7HUDDFAHGP7HZE/ On October 20th, there was a long queue at Yongsan iPark. The Japanese game company Nintendo opened a direct-operated pop-up store in South Korea, and a phenomenon known as an "open run" occurred as people lined up to purchase merchandise related to Nintendo's flagship titles such as "Super Mario," "The Legend of Zelda," and "Kirby's Dream." Naver conducted pre-reservations on a time-based basis, and all slots were sold out until the end of the operation on the 26th of the following month. Due to the high demand from people looking to visit the pop-up store, there was a restriction that allowed each person to buy only up to 2 items. https://post.naver.com/viewer/postView.naver?memberNo=4505449&volumeNo=36678217&isInf=true The Nintendo pop-up store, which operates until the 26th of next month, sells over 400 types of original merchandise related to Nintendo's popular games, as well as around 100 types of 'Super Mario' themed lifestyle products and around 900 types of 'Animal Crossing' lifestyle products. For entry, the official Nintendo website has announced that all admission tickets are sold out, so visitors will need to wait in line on-site for entry. Visitors who apply for on-site admission waiting are allowed entry on a first-come, first-served basis. It is interpreted that as soon as the store opens, consumers rush to the location, leading to a crowded scene. https://post.naver.com/viewer/postView.naver?memberNo=4505449&volumeNo=36678217&isInf=true https://www.thereport.co.kr/news/articleView.html?idxno=42116 The IT industry is rapidly opening pop-up stores in specific locations. They have chosen pop-up stores as a way to expand intellectual property (IP) value by bringing intangible content such as games and webtoons into the offline world. These pop-up stores attract not only content fans but also new consumers, thereby increasing the potential customer base. https://www.hankyung.com/article/202310267434g In the midst of this success, HDC iPark Mall has partnered with Devsisters and is set to introduce an experiential pop-up store for "Cookie Run: Brave" starting from the 27th of this month. This store, open until the 12th of the following month, will offer limited-edition items available for purchase only on-site, a Cookie Run illustration relay drawing exhibition, and a variety of ongoing on and offline experiential events. Exploring the diverse pop-up store events at HDC iPark Mall not only offers a fantastic opportunity for gaming enthusiasts but also provides a unique and enjoyable weekend adventure for everyone. Whether you're a dedicated gamer or simply seeking a memorable experience, these limited-time pop-up stores can add a touch of excitement to your leisure time. So, don't miss out on the chance! All right reserved Stay14 Bespoke
